Every project at ERA follows a thoughtful and intentional journey designed to transform your vision into a brand and digital presence built to grow.
While each project is customized, the overall experience follows a clear and structured flow that guides you from initial discovery to launch and long-term growth.
Every project begins with onboarding and preparation. During this phase we gather the information needed to fully understand your business, your goals, and the vision you have for your brand.
You will receive a contract for review and signing, an initial invoice for the project deposit, and a business intake form where we gather important details about your brand preferences, audience, and direction.
This step allows us to begin the project with clarity and alignment.
For clients beginning with branding, we develop a thoughtful visual identity that reflects the personality and vision behind your business.
During this phase we explore creative direction, color palette concepts, and initial logo explorations. After reviewing the first round of concepts, we collaborate with you to refine the direction and finalize the complete brand identity.
This includes your logo suite, typography, color palette, and brand guidelines so your brand has a clear and cohesive visual foundation.
Once branding is established, we begin developing the strategic foundation of your website.
This stage focuses on website architecture, page structure, and messaging. We map out the pages your website will include and develop thoughtful copy that communicates your services clearly while guiding visitors toward taking action.
By the end of this phase, your website structure and copy are finalized.
This is where beauty follows strategy.
With the website structure and copy in place, we begin designing the visual experience of your site. During this phase we create the full website layout, including both desktop and mobile versions, ensuring every element supports a thoughtful user experience.
You will receive the initial website design draft for review, and we will collaborate on refinements to ensure everything feels aligned with your vision.
Once the design is approved, we move into development.
Your website is built on the selected platform and configured with the necessary technical infrastructure to ensure everything functions seamlessly. During this phase we also prepare the tracking and technical setup needed for Google Ads campaigns, if advertising support is included.
Before launch, we complete a final walkthrough of your website and apply any last refinements.
During this phase we ensure everything is functioning properly, prepare the website for launch, and finalize any remaining details so your brand is ready to be shared with the world.
Once your website is live, we transition into the growth phase.
For clients who choose ongoing advertising support, Google Ads campaigns are activated and performance is monitored and optimized over time.
This allows your brand not only to look beautiful online, but to consistently reach new audiences and generate qualified leads.
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